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Sweat & Shred Results Wellness Lifestyle Commercial Campaign for Social Media

RWL is a leading online wellness platform with a powerful social media presence. Our videos for RWL are an example of the short-form social media content that’s become a core part of our branded offering.

The client really wanted to do split testing, so we ended up cutting various versions - some with different text they'd written, some with user generated content etc. Unfortunately that took up quite a bit of the post production budget rather than spending it on improving the edit.

Shooting Director & Editor: Louis Giles, Camera Operator: Tim Russell, Motion Graphics: Alexis Poles

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